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C M Associates

Providing Quality Hospitality Mystery Shopping

About Us

Hotel bar room

CM Associates have been designing and delivering mystery guest programmes to the hospitality industry for 12 years. A boutique business based in Leamington Spa, we work with a relatively small number of clients with whom we aim to develop a close business relationship over time. Our goal is to enable those clients to improve and control quality within their organisations; ultimately improving the guest experience.

Our people; again a select group of assessors, are passionate about hospitality, with their own areas of expertise. They are chosen for their professionalism, eye for detail, integrity and genuine interest in the organisations that they visit.

We can travel anywhere in the UK and beyond to carry out our assessments and are always available to talk with clients about the design of the report, the results of reports or to find out what the client wants to achieve moving forward.

We welcome enquiries and would love you to get in touch with us if you are keen to invest in the quality management of your hospitality organisation.